Diseño de aplicaciones y páginas web a medida

If you already have website and want to be more visible when you search, we advise you with a previous study of your main characteristics and advantages, we undertook a study of your competition and an examination of your current positioning of your page.

What he wants is to enhance branding, that is, enhance brand image and its strength on the Internet. This process begins in the name of the company and consists of 5 elements:

Naming

• (creation of a name)
• Corporate Identity
• Positioning
• brand loyalty, brand development
• Architecture of a brand

  All these elements can not be improved, since some of them such as name, are already defined and can not be changed.

  However, if it is possible to improve on other aspects like the positioning and brand architecture. It is for example possible to improve visual elements such as logo or typography and also the external aspects, the way in which a company or brand is shown to the world by the main channel of communication that exists today, the Internet. < / p>

  In this line of business are two entirely complementary services: the search engine positioning (SEO and SEM) and the transformation of enterprise 2.0 enterprise, a company that approaches information technology.

  SEO (search engine optimization):

  is to make a website appear in top positions within search engine results in relation to a series of words or terms.

  This uses various techniques for a particular search engine sites situated in a good position to respond to key words or search criteria entered by users.

  Appear at the top of the search engines is very important for a company or website. The fact appear within these results may accrue to excellent benefits. When a user searches for a particular product or service and the company appears in the first or second position. This can become a customer almost certain. Therefore, the investment in the professional SEO positioning services can be recovered in a few weeks or months.

  is important to clarify some guidelines to perform SEO work:

  • search words you want to position.
  • limits. The positioning process may take several weeks or even months.
  • conditions imply a hypothetical redesign or restructuring of the website.
  • Measures to be taken if you are penalized by the search.
  • is the most important content and usefulness of the website are points CLABE

    SEM (search engine marketing): Try

    everything related to the promotion and exposure in the search engines.
    Almost all search engines (Google, Yahoo, binf ,...) included in its results 'sponsored links'. These ads, usually text, are of the same themes that the words which the user searches, and that the advertiser has previously purchased.

    SEM appears because many companies are unable to reach all potential customers would like and that's why we use these sponsored links, which are billed for each 'click' that the user makes on them

    's breakthrough advertising these innovative systems developed by the search engines is that the very company that sells the product can manage their advertising campaigns. However, there are a number of important factors that make it almost impossible for a user or company SEM achieve good results, as it could become an expert in marketing and SEM with some experience. Some of these factors are:

    
    Which advertising system advertising

    advises the company on what product you choose for your ad campaign, according to the search engines where your product or service can have greater impact.

    Which websites advertise

    is important to know and advertise on websites related to the theme of the company and also know if necessary. What words

    buy

  • know exactly which words to use and to emphasize a particular search engine advertising campaign, since there are many terms that may attract visitors who are not potential customers.